Plenty of factors must be considered when assessing call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.
The following are the most important factors to focus on when deciding on call tracking software for your business:
Phone Number Coverage
The point of call tracking is publishing different numbers in each of your campaigns. If you market globally, you should be able to choose phone numbers (local and toll free) in the particular country or countries targeted by your advertising.
Automatic Phone Number Generation
A good call tracker can dynamically generate numbers that you can use for your campaigns. As you might imagine, doing this manually is inefficient and likely to produce inaccurate analytics.
If you can integrate your call tracker with all of your existing tools, you will be able to derive more useful insights from phone leads. For example, with your web tracker integrated with a web analytics tool, you can get insights on a caller’s browsing history on a website.
The way you want to use your call tracking software may differ from how other businesses do. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.
As soon as you have installed a call tracker, all your customer calls will be coming in through your service provider’s infrastructure. Hence, it is a must that the solution guarantee high uptime and reliability. Otherwise, you lose precious leads and more precious credibility before potential customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions are ripe with information related to your prospective customers and their needs, giving you the chance to improve your business in a more targeted way. Call recordings also reveal your sales team’s actual call-handling performance and allow you to provide relevant feedback as required.
Your call tracking solution should cover you on all important analytics like caller location, call duration, call source, and so on – all in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.
As each of your incoming sales will pass through the call tracker system, you have to choose a solution that gives you the best rates for phone numbers and calling minutes. This is important because as you start scaling your campaigns, you may have to pay for so many phone numbers.
There are many call tracking solutions available today, so don’t think that you can only consider one prospect at a time. In fact, check out two or three providers and make comparisons before choosing the best.