How SMS Marketing Can Help Businesses
There is a mobile in almost every single pocket.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
One of the most notable marketing trends in the past decade has been the explosion in the number of companies using ‘mobile marketing’ to reach their customers in more direct ways.As the mobile or SMS marketing is considered as the spam free communication system, therefore, you are much more free to have personalized marketing with the help of this marketing system and this method of marketing strategy has been widely spread throughout the world with a good response, and now it started to have its grip on the United States.The store and the forward facility would help in storing the message in the SMSC server and can wait for days if necessary and then when it would be delivered when your customer comes within range or turns his mobile on.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.Potentially, a consumer could receive a voucher by text when out shopping and then make instant use of it, which is perfect for the retail industry. In retail, this is essential as the types of messages that could be sent are likely to need to go to a certain person such as order confirmations, or delivery notifications.Time is of the essence when it comes to reacting to opportunities within a competitive retail market.With a reliable system, businesses can rest assured that time critical texts, such as delivery reports and promotions for example, go out and are received.Ultimately, the whole point of marketing is to generate business and in an era where convenience seems to be the deciding factor for most customers, text messaging comes out top as a marketing tool for the retail industry.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.