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Founders Caslon Display Browsing. A book designed for browsing can be much looser and more flamboyant in its typography and design than a book meant to be read from end to end. Varying sizes and styles of type may be appropriate, and there may be quite a few different kinds of visual and textual elements mixed up on the pages. (The most obvious are photographs and drawings, but they may include charts, graphs, tables, and lists, as well as completely gratuitous shapes or colors.) You may choose graphic elements just for their ability to catch the reader�s attention, but you have to give that reader a reward for being caught. There�s a certain necessary hierarchy even in a book meant purely for browsing; elements that function in the same way ought to look recognizably related to each other, and the larger, more eye-catching elements should lead to finer, more detailed information in some clear way. Browsing doesn�t mean a complete lack of structure.

Continuous reading. Books for continuous reading, such as novels, histories, or biographies, make up the hard core of book typography. This is the test: creating plain blocks of text, page after page of them, that look inviting and that a reader can plow through happily without strain and without giving a thought to how the page is designed or what the typeface looks like. Sometimes books for continuous reading have headings and subheads and other elements that stand out from the flow, but the heart of the matter is the text itself.

Reference. In a reference book, the reader�s paramount need is to be able to find the information, quickly and without running up blind alleys. The writer or editor is responsible for the actual quality of the information and its logical organization, but it�s up to the book designer to make that organization clear and obvious to the reader. As researchers, we may be willing to put up with ugly or cramped text in a reference book, as long as we can get to the right entry easily; after all, we�re not expecting to spend a lot of time poring over the prose. But woe to the Buildmyrank review book designer who chooses a hard-to-read typeface for the key words of a dictionary or encyclopedia! HW Caslon

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Founders Caslon Display